This essay follows the reader through the founding history of the Thomas Sabo label label and its meteoric ascension to the top of the gothic jewelry world.

Veteran Jeweler Thomas Sabo has been producing ever new stunning & successful jewelry collections – year after year after year.

The at the time, 23-year-old artist could never have dreamt that his enterprise would emerge as one of the world’s top leading jewelry enterprises with over 800 employees across the world.

He started TS jewelry in 1984 in the Franconian town of Lauf. Struggling in a highly competitive industry over many decades, he has put his heart & soul into making his brand a success.

Six years after the establishment of his brand, Sabo employed the services of stellar designer Susanne Klbli as the Creative Director for his growing business. The duo’s theme – to offer the high-end sterling silver jewelry market tier – soon yielded an impact.

It was in 1998 that Sabo finally opened its first shop in Germany, sited in Frankfurt am Main. More exclusive boutiques and shops-in-shops were opened in quick succession – with over than 120 scattered over all 5 continents. Further sales channels are the approximately two thousand retail partners and in-flight retail services in a partnership with approximately forty airlines worldwide.

With groundbreaking concepts & constant success, Sabo has established itself as one of the leading lifestyle brands targeted at men & women alike. With its three product lines – Sterling Silver, Charm Club and, absolutely new, Watches – the Thomas Sabo franchise yields a huge overall range of unmatched diversity.

Thomas Sabo Sterling Silver

The Sterling Silver Collection from THOMAS SABO always offers the most perfect accessories for current fashion trends. Possessing a special eye for Sterling silver jewelry and a total flair for jewelry design, TS is a refreshing alternative to classic luxury jewelry brands.

Sabo’s gothic jewelry items are meticulously carved from pure 925 sterling silver, incorporating detailed designs into shimmering sterling silver.

Why replicas & fakes are rising in popularity

In recent times, this brand name label has faced adversity from countless offshore competitors of equal capacity and talent, resources and ability to deliver equally detailed, stunning & well-crafted luxury gothic silver jewelry to bikers and other fans at a fraction of original item prices.

Today, gothic fans have an extensive range of alternatives to original jewelry. Fans are waking up to the ugly truth behind branding, which is really no other than an imaginary concept. Brand is not something that customers will always be willing to pay for.

Given the widespread availability of cheaper and just as well-crafted offerings, it is little surprise that luxury label jewelry is not an unusual or rare sight on the streets despite the luxury brand prices of the original. However, in purchasing alternatives in the form of replicas or similarly styled inspired designs, it is important to first know the quality of jewelry you are paying for. The brand’s competitors range from top grade alternatives & close replicas by bona fide jewelers to mass-producing manufacturers who churn out low grade bootlegs made from base materials.

If you wish to learn more about choosing best grade replicas made from real sterling silver, visit Skull Necklace

This writer is an experienced designer with 8 years of jewelry design experience. He does both jewelry craft and fashion analysis. To know more about David Yurman, replicas, inspired alternatives and other challenges facing the brand, visit David Yurman Jewelry